Mowd on (pronounced: mode on) is born out of love for fashion, art and design.

It embraces all phases of life. Everything we have been through is a part of our story. 

To be here, to be alive, is a gift. Amor fati.

We don't have to be happy all the time. But, we can find joy in little things while big things come to us. 

We, at MOWD ON, believe that being warm, kind and authentic is cool. And, we bring this expression to our clothing and to the streets.